01 Executive Summary
Vision
- Deliver instant development readiness insights from a single MLS lot ID.
- Streamline permitting, zoning compliance, and contractor sourcing end-to-end.
- Become the default operating system for raw land evaluation.
Funding Goals
- Raise $1.5M seed round.
- 18-month runway to statewide California coverage and $50K MRR.
- Strategic lead investor with proptech or govtech distribution.
02 Market Analysis
$2.45B
US Proptech SaaS
10.3% CAGR with fragmented solutions targeting specific workflows.
$118T
Global CRE Assets
Rising demand for actionable intelligence to unlock underutilized land.
+6M
US Land Transactions
Annual buyers require feasibility validation and permitting clarity.
Competitive Landscape
- Zoneomics: Deep zoning data but lacks utilities, permitting workflow, or MLS integration.
- LandApp: Simple planning tools ($6/mo) without compliance intelligence.
- RentCast: Rental valuation API that validates demand for paid real estate data.
Our MLS-first entry point plus permitting guidance and local service marketplace creates an unmatched end-to-end experience.
03 Product & Technology
Core Features
- Property intelligence dashboard consolidating zoning, tax, utilities, HOA, and permit requirements.
- Development feasibility scoring with cost estimates, timelines, and risk alerts.
- Marketplace of vetted local contractors, permitting consultants, and surveyors.
- County-level professional network where regional experts promote services inside property reports.
- Automated document checklists and workflow tracking for approvals.
Technical Architecture
- PHP + Tailwind CSS experience deployed on cPanel for rapid iteration.
- MySQL data layer managed in phpMyAdmin with caching strategy ready for Redis.
- Custom automation engine handles government and commercial data ingestion, validation, and refresh workflows.
- Architecture documented for seamless evolution to microservices as scale increases.
04 Traction & Milestones
Validation to Date
- Completed technical discovery with Santa Clara, Los Angeles, and San Diego county data portals.
- User interviews confirm MLS-first workflow is the fastest path to adoption.
- Custom automation pipelines reduce development timeline by 50% versus traditional coding.
Upcoming Milestones
- Beta launch: 100 users, < 2s response time, 90%+ data accuracy (Month 3).
- Revenue: $5K MRR, 50 contractor partners (Month 6).
- Scale: 10,000 MAU, statewide coverage in two states, $50K MRR (Month 18).
05 Business Model
Subscription Tiers
- Freemium: 5 monthly property lookups to drive top-of-funnel growth.
- Pro ($19/mo): Unlimited searches, compliance reports, permit timelines.
- Professional ($49/mo): Collaborator seats, export tools, workflow automation.
Diversified Revenue
- Enterprise API & white-label ($199+/mo) for brokerages and municipalities.
- Premium bespoke reports ($25-50) and consulting engagements.
- Future data licensing fees ($0.10-$0.50 per API call) to third parties.
- Featured listings and lead packages for regional professionals on county reports.
- Lead-generation subscriptions for third-party vendors delivering premium county listings.
06 Go-To-Market Strategy
Launch Playbook
- Pilot with county planning departments to secure data access and endorsements.
- Leverage MLS associations, real estate investor networks, and landowner forums.
- SEO and content marketing focused on zoning, permitting, and utility keywords.
- Partner with permitting consultants and surveyors for bundled services.
Customer Segments
- Individual landowners navigating first-time development.
- Small and mid-size developers expanding into new jurisdictions.
- Real estate consultants and planners offering feasibility services.
- Municipal innovation teams seeking engagement tools.
07 Financial Outlook
18-Month Plan
| Milestone | Timeline | MRR Target | Key Drivers |
|---|---|---|---|
| MVP Launch | Month 3 | $3K | Pro conversions from beta cohort in 3 CA counties. |
| Expansion | Month 9 | $20K | 10 additional counties, pro plan upsells, contractor referrals. |
| Scale | Month 18 | $50K | Statewide coverage, enterprise API contracts, data licensing pilots. |
08 Use of Funds
Product & Data (45%)
- Expand engineering team to accelerate county integrations.
- Enhance AI-powered insights, feasibility scoring, and alerting.
Go-To-Market (30%)
- Growth marketing, community partnerships, and field events.
- Sales hires targeting brokers, planners, and municipalities.
Data & Ops (25%)
- Licensing premium datasets and scaling infrastructure.
- Operations, compliance, and customer success support.
09 Risk Mitigation
Technical
- API volatility: Unified abstraction layer with monitoring and redundancy.
- Rate limiting: Intelligent caching via Redis and staggered sync jobs.
- Data integrity: Multi-source validation and user feedback loop.
Business
- Competition: Defend with MLS-first workflow and integrated marketplace.
- Adoption: Rapid iteration via in-house automation and customer discovery.
- Regulation: Proactive compliance with privacy and data-sharing rules.
10 Team & Advisors
Founding Team
- Founder with 20 years building websites and SaaS platforms, specializing in complex data products.
- Full-stack engineer specialized in GIS, gov data, and automation.
- Land use consultant with permitting and zoning expertise.
Advisory Network
- County planning veterans guiding regulatory alignment.
- Real estate investors providing distribution pathways.
- Govtech operators advising procurement and partnerships.
11 Investment Ask
- Seeking $1.5M seed round on favorable terms aligned with 18-month execution plan.
- Open to board observer and collaborative reporting cadence.
- Preferred investors: proptech funds, govtech specialists, strategic data partners.
Join us in unlocking the full potential of raw land development.